What is Facebook Fans?

A Facebook fan is a user who after liking a certain fan page, becomes a follower and starts getting their updates on his/her newsfeed. After becoming a fan, the updates start appearing through that page’s administrator in the form of status updates, posted content, and event invitations. The term ‘Fan’ was replaced by term ‘Like’ in the year 2010 and Facebook changed their terminology from ‘becoming a fan’ to ‘liking a page’.

Facebook Fans is the measure of popularity of a certain page. The more number of likes are there on the page, more exposed is the page to the users and hence gets more popular. However the quality of content which appears on the page also plays a very big role in determining its success. As the competition in the race of Facebook Fans is snowballing, it has become a challenge for administrators to buy and increase number of likes on their page. 

Now the question arises:

  How to buy Facebook Fans?  There are many marketing companies who work on increasing the number of fans of Facebook Pages of their clients; in return they charge a certain amount of money from them. They do this by giving exposure of client’s page to a limited number of users (depending upon the money spent by client), that page appears on other users’ newsfeed pages.

In buying fans, there are two kinds: real fans and fake fans. In the process to buy real Facebook Fans requires much more than just spending money. One way is that you hire a marketer who will spread your page to as many users as possible. The other way to reach out top real Facebook fans is to use Facebook ads on your page to increase the reach. Facebook gives the facility of a type of ad called a "Page like Ad," which consists of CTA suggesting that user Likes Facebook Page. These ads can appear in users' News Feeds or in the ad column on the right side of web when they're on Facebook.  Some other techniques through which number of real Facebook fans can be increased are:

Include Facebook like Boxes on your website and blog.

1.       Invite existing contacts to like your page.

2.       Incorporate Facebook into your offline communication channels.

3.       Cross promote on Twitter and LinkedIn.

4.       Post valuable content.

5.       Be active 24/7 on the page.

 

There are many important benefits of fans on a Facebook page. As described above, along with the quality of content that appears, numbers likes play a big role in determining the popularity of a certain page.   Speaking of traffic, incorporating the Likes button to your website can serve you well in traffic. Every time visitors click the button, inform about website is shared with friends via the News Feed, which can result in more traffic.